How to talk about our social security system

Our social security system is supposed to support any one of us if we need it.

Whether we’re in work but our income is too low, looking for work, disabled, living with a health condition or caring for children or relatives – our social security system should provide enough money to live on. Universal Credit is the main payment in our social security system for people aged 18-65. The vast majority of people agree that it should protect people from going without the essentials at the very least. If we can help people to understand what it is designed to do, then we can build support for a system that meets modern day challenges.

1. Talk about ‘the social security system’ – but explain what you mean, and bring it to life

2. Stress that it’s for everyone – especially people who need it most

3. Focus on solutions

4. Be clear that it’s normal to support a strong social security system

5. Talk about updating the system so it works for today’s world

6. Remind people of the government’s responsibilities

Learn more

How to win support for an Essentials Guarantee

Handy conversation starters to help you build consensus around the fact Universal Credit should cover the cost of our essentials.

How to counter common misconceptions

How to tackle the most common misunderstandings around the key issues.

Heard: how to talk about social security

Heard Media works with people and the media to inspire content that changes hearts and minds. Read their resource on how to talk about social security for more tips.