How to win support for an Essentials Guarantee
Help spread the message about the need for change.

With 72% of the public in favour, we know that most people support an Essentials Guarantee.
But we need to spread the word further – to keep reminding people what our social security system was designed to do, and its potential in protecting people from hunger.
People are more likely to trust what they hear from friends and family – and this is where you come in. We can all play our part in highlighting the hardship in our communities – and pointing to the solutions.
This guide will help you to tackle misconceptions about people in receipt of Universal Credit – and build support for a future where everyone can afford the essentials.
How to talk about an Essentials Guarantee
Whether it’s chatting about the cost of food and bills, or discussing the latest news, everyday conversations can also be opportunities to talk about why we need Universal Credit to cover our essentials (at the very least).
We’ve provided some pointers on how to talk about an Essentials Guarantee, alongside some handy conversation starters and quotes from people who have experience of the Universal Credit system.
Having positive conversations
Most people want a stronger social security system. Here are some simple ways to explain what our social security system is, why we need it, and how you might tackle some common misconceptions.
The people going without
Real-life experiences and stories are the most powerful way to build understanding and empathy for people living on the lowest incomes. Hear the stories of three people who were left with no option but to turn to a food bank. What difference would it have made to their lives if our social security system was there for them?

