Play your part
We need urgent action on hunger.
Join the hundreds of thousands of people ending hunger together.
Will you play your part?

Ending hunger in the UK is possible. We know what needs to change and we know how to get there. Together we can right this wrong.
But we can’t do it alone – we need your help.
Show your support today by signing up to hear more from us, including different ways you can play your part in ending hunger.
Play your part today
We’re playing our part
Over the years I have been honoured to support Trussell in raising vital funds throughout the winter months.
For more than a decade we’ve supported Trussell to help communities across the UK. We’ve played our part providing annual funding of more than £1m and we’d like to thank our customers who donate generously in stores.
I’m playing my part by speaking up about the need to support our local food banks and push for the solutions that will end hunger for good. Whilst the work food banks do is critical, they shouldn’t be needed.
We’re playing our part by raising awareness of Trussell, donating Cadbury products to food banks in the Trussell community to help make Easter and Christmas special for everyone and making a financial donation to Trussell so they can help more people who need support.
I’m playing my part by raising awareness of the solutions that will end hunger for good.
We’re playing our part through our 5+ year Stand Against Hunger campaign – supporting food banks in Trussell’s community, raising awareness of the issue of hunger and poverty in the UK, and working towards a future where no one needs to use a food bank to survive.
People shouldn’t have to experience hunger in the UK. I’m really pleased to be able to play my part in shining a light on the issue and stand with Trussell to make food banks a thing of the past.
We're playing our part by making it as easy as possible for our customers to donate in the drive to end hunger.
I’m playing my part. Will you?
We’re playing our part by spreading awareness of the need for an essentials guarantee through digital activations across the UK.
As a food supplier, we believe in ending hunger in the UK, so are playing our part by donating food to local Trussell food banks, volunteering and supporting with charitable donations.
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See how others are playing their part.
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Notice something different about us?
You may notice we look slightly different but our mission remains the same and we’re more determined than ever to end hunger together.